Community

Foundations

SUMMER 2024 COHORT | JUNE 10 - AUGUST 30

Live weekly lessons to validate, craft, launch,
and monetize your online community

Bring your community vision to life.

Together, we’ll transform your mission into a movement

LIVE LESSONS

Community Foundations is perfect if you:

✔️ Want to build or launch a community with a strong start

✔️ Have a community you want to re-energize or re-engage

✔️ Need a fresh strategy to boost revenue and increase membership

“Our engagement was down and I was confused about how to keep things fresh and valuable for members. Laura helped me get super clear on what makes my community special and helped me craft awesome ideas to energize members and give them something meaningful.”

Katie Allen

The support you need to turn your ideas into reality

Your community on your terms

Before your community can help people, you need to build it.

We have to get that vision out of your head and into a proven framework to bring the nuts and bolts of your community to life.

Here’s What You Get

  • Live Calls

    8 live group coaching calls with expert community strategist Laura Zug. As we work through the curriculum, bring your questions for live brainstorming and troubleshooting.

  • Coaching and Support

    A supportive group of fellow community builders, anchored by Laura, to answer questions, share ideas, and offer feedback.

  • Proven Path

    Access to Laura’s proprietary 8-part Community Foundations system, including templates and checklists

  • The Hive

    3-month membership to The Hive, an exclusive online community for community builders. Here you’ll find events, resources, education, and belonging.

Here’s What We Cover

The 8-part Community Foundations system

The Foundation

Craft your community purpose statement and make key decisions

Foundation

Founder’s Story

Highlight your story in a way that connects to your audience

Founders

Ideal Client

Define and attract your ideal members with clarity

Ideal

Path to Progress

Map out your member journey so your members experience constant wins

Path

Values & Guidelines

Define the values that set your community apart and write guidelines that keep your community safe

Values

Community Design

Set up your community platform and spaces to reflect your branding and content pillars

ABCs

Engagement Plan

Host unforgettable events, plan valuable content and establish a sustainable community rhythm

Engagement

Member Life Cycle

Successfully onboard members so they engage from the start and stay for the long term

Lifecycle 
All the above plus,

Integrate your community with your overall marketing efforts and
handle whatever questions, concerns, or roadblocks are holding you back

Andrea Davis

“I read several articles and took a course about launching a community, and Laura's services were hands-down the most helpful when it came to actually getting one off the ground. Her expertise and individualized attention helped me think through every detail, and she was right there to answer questions and to provide much-needed support.”

Andrea Davis

A Thriving Community Needs a Strong Foundation

The truth is, growth and engagement are the tip of the iceberg.

Underneath, they’re supported by an invisible infrastructure delivering the value your members hope for.

Build a solid base, and engagement and growth come naturally.

Community Foundations is a proven step-by-step process to build that solid foundation. Step by step you’ll confidently apply the lessons to create your own thriving community. 

☀️ Summer Cohort 2024

☀️ Summer Cohort 2024

Ready to get started?

Doors to the Summer Cohort just closed.

✓ Weekly live group coaching calls
✓ A supportive group of fellow community builders
✓ 3-month membership to The Hive community

What People Are Saying

  • "This community is the one to join if you want to build a community of your own!"

    Laura is an amazing visionary and community leader and helps nurture your growth along the way. She has a magical way of connecting like-minded people. The other community members are supportive and each have their own unique contribution to enhance your experience and help you think from angles you have never thought of. Don’t do it alone, join The Hive!

    - Kristin Swanson, Founder, Execute with Ease

  • "I'm not in this alone."

    For over 15-year years, I've been in the trenches, crafting vibrant, real-world communities for new college students, Asian Americans, and social change agents. The magic in collaborating with Laura? She brilliantly translates my on-the-ground tactics to the digital space. Immersing myself in her community, I've discovered a collective spirit that reminds me what I've reminded my own community members, reassuringly, that I'm not in this alone.

    - Marc Cordon – Coach, Speaker, E|ducator

  • "If you are starting or growing a community, you do not want to miss this opportunity "

    I have been a member of Laura Zug’s community for community founders for almost a year and I would not have been able to grow my community so quickly and effectively without the wisdom and support I have received from Laura and the other members of the community. Laura not only shares a structured, effective approach to community development but she is also kind, creative, and incredibly generous with her time and knowledge.

    - Dr. Laura Spiller, Founder, PractiSage

  • "So grateful to be here!"

    I joined The Hive to feel seen by other community leaders. We all know what it takes to build a fruitful and impactful community (it takes dedication and effort!). I looove to hear what the other members are experiencing and re-affirms that i'm not insane with my own questions! So grateful to be here!

    - Flaminia Buda, Founder, Nomad Haven

  • "The Hive helps me to organize my plan and goals for my community."

    I joined to make sure I had what I needed to create the type of community I was envisioning. The Hive provides me with a chance to connect with others who are building communities to learn from them and with them. It also helps me to organize my plan and goals for my community through inspiration from events, mastermind sessions, and more.

    Trisha Markel, CEO, Task Lemonade

  • "The Hive surrounds me with the caring encouragement."

    As a solopreneur, I was feeling isolated and unsure if others were experiencing the same challenges I faced in building my online community. That all changed when I joined The Hive, the nurturing community created by the phenomenal Laura Zug.

    Laura has masterfully created a space that allows you to strategically scale your community through sustainable practices that feel good. The Hive provides the tools to build both a thriving business and an engaged member base.

    - Kat Nisson

Never Struggle Alone

Hi, I'm Laura!

YOUR COMMUNITY STRATEGIST

I truly believe in the power of community to uplift and transform lives. With a background in marketing, expertise in building communities, and a deep care for people, I love helping founders and entrepreneurs craft experiences that engage members, foster growth, and create lasting impact.

More than just strategies and tactics, I'm passionate about nurturing human connection and ensuring no one has to struggle or go it alone.

My greatest joy comes from supporting your vision, championing your members' transformations, and helping you cultivate a space that feels like coming home. I'll be your dedicated partner, helping you bring your community to life with a dose of kindness every step of the way.

✺ Frequently asked questions ✺

  • No worries! Lots of community founders launch their communities only to discover afterward that they didn’t have all the pieces in place. Community Foundations meets you where you are, helping you to build missing pieces and strengthen what’s already there.

  • Books and courses can introduce you to the standard concepts underpinning successful communities. The problem is, they tend to give you a lot more “what” than “how.” Part of that is because there is no “typical community.” Each community is as unique as its founder, and cookie cutter approaches are almost always doomed to fail.

    Community Foundations is different. While it does follow a proven framework, I will personally guide you as you apply these concepts to your unique community. You end up with a personalized gameplan that’s far more potent than any generic template could be.

  • The weekly calls and curriculum are designed to be digestible even with a full schedule. And having an expert guide means no wasted time getting bogged down trying to figure it all out alone. You'll stay on track and make consistent progress.

  • No need to worry if you can't make a live call. You'll have access to the recordings so you don't miss anything. However, the live component provides big benefits - you can submit questions in advance for me to cover, bring your specific questions for tailored feedback, or direct message me at any point during the program. No question will go unanswered.

    You can also workshop your questions and ideas with the dedicated community of your cohort mates. Having that group support and ability to learn from others on the same path is a core component of the Community Foundations Summer cohort experience.

  • Community Foundations goes far beyond just concepts. You'll be personally guided in bringing your unique vision out of your head and into reality. You'll walk away with a complete, customized roadmap to launch and grow your community.

    No rushing through concepts. No feeling lost or behind. You'll have plenty of time to learn, apply the frameworks, and get your ideas off the ground with guidance every step of the way.

    A core benefit is access to The Hive alongside other curious, kind-hearted community leaders. Leading a community can feel oddly lonely, but in The Hive you'll have a roomful of thoughtful peers who truly understand your path. They'll help clarify your ideas and spark new ones through quarterly strategy planning, monthly masterminds, weekly co-working sessions, and more.

    The Hive includes a rich library of masterclasses around three learning pillars: Member Experience, Grow + Scale, Tech + Tools.

  • No stress! You can book a free call with me to discuss your specific situation and goals. I'm happy to advise if this is the right next step for you or if you may benefit more from other offerings first. The goal is your long-term community success.

    CLICK HERE to book a call to chat.

You Can Lead Your Community to Success

No overwhelm. No guesswork.

Just an expert in your corner and a supportive group behind you as you turn your mission and ideas into a real, living, breathing community.

Have questions or just want to connect?
Book a call with Laura.