Community
Foundations
A comprehensive course to build, launch, and grow your online community
Together, we’ll transform your mission into a movement
Community Foundations is perfect if you:
✔️ Want to build or launch a community with a strong start
✔️ Have a community you want to re-energize or re-engage
✔️ Need a fresh strategy to boost revenue and increase membership
“Laura Zug’s Community Foundations course completely reshaped my approach to building a community. With her guidance, I grew my community from 8 non-paying members to over 200 paying members in just two months. The course gave me practical strategies for engagement, community design, and member retention, while also helping me refine my founder’s story and launch with confidence. The results speak for themselves, and I would absolutely take any future courses Laura offers.”
Kat Nisson
The support you need to turn your ideas into realityBuild your dream community, one step at a time
Before your community can transform lives, you need a rock-solid foundation. This proven framework takes your vision from idea to thriving community, with step-by-step guidance for every decision and milestone along the way.
Your Complete Community-Building Blueprint Includes:
Step-by-step guidance
8 comprehensive workbooks that guide you step-by-step through each phase.
Community building blocks
Detailed lesson materials for every aspect of community building.
Video library
Real coaching call recordings where we tackle common challenges
Proven templates
Ready-to-use templates that take the guesswork out of every decision.
“Community Foundations’ is a wonderfully structured course that delivered real value for me. The modules are clear, practical, and thoughtfully designed, while the assignments challenged me to dig deep into my community’s needs and potential. Laura’s thoughtful and encouraging presence made the experience especially rewarding—she’s a true guide. Before the course, I felt stuck and unsure about my next steps. Now, I feel energized, full of fresh ideas, and confident to reengage and grow my community in the new year. I highly recommend this for anyone serious about building a vibrant, thriving community.”
Katerina Pavlakis | The Intuitive Cook |
Here’s What We Cover
Follow this proven 8-part system to build with confidence
The Foundation
Turn your vision into a crystal-clear offer that attracts and excites your ideal members
Founder’s Story
Craft your authentic story to inspire trust and create deep connections with members
Ideal Client
Identify and attract the members who will become your biggest champions
Path to Progress
Design an engaging journey that keeps members achieving wins and coming back for more
Values & Guidelines
Define the values that set your community apart and write gentle guidelines for a safe, inclusive space
Community Design
Design your community's online home with intentional spaces that spark connection
Engagement Plan
Create events and content your members love, plus daily rhythms that keep them coming back
Member Life Cycle
Master the art of welcoming, nurturing, and retaining members who stay for years
“Building a community is a unique and highly personal endeavor. Community Foundations brings you through a step-by-step process that allows you to truly create a community that is customized to your vision and purpose. The workbooks are crafted with intention and help to bring your ideas into words and actionable steps.”
Michelle Brownell, Founder, Homeschool Essentials
Build a Lasting Community
The truth is, growth and engagement are just the tip of the iceberg. What really matters is the foundation you build beneath the surface.
Most people chase quick fixes with fancy features or constant content creation. But thriving communities are built on the decisions and strategies that make member engagement feel natural and growth inevitable.
Skip months (or years) of trial and error.
Community Foundations gives you a proven path to:
✦ Create a community members rave about and invite friends to join
✦ Foster genuine connections that don't depend on you being "always on"
✦ Build systems that make growth feel effortless
✦ Turn your community into a profitable part of your business
“What I love about Laura’s Community Foundations program is that it is equally earnest, actionable, and strategic. It covers everything from validating your community idea to monetizing it, plus all the essential pit stops in between. Furthermore, CF is a chef’s kiss for both newcomers and seasoned community builders. With Laura’s guidance, I’m not just crafting connections—I’m crafting a movement.”
Darnell Brown, Founder, Forge
What People Are Saying
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Marc Cordon – Coach, Speaker, Educator
“For over 15-year years, I've been in the trenches, crafting vibrant, real-world communities for new college students, Asian Americans, and social change agents. The magic in collaborating with Laura? She brilliantly translates my on-the-ground tactics to the digital space.”
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Dr. Laura Spiller, Founder, PractiSage
I have been a member of Laura Zug's community for community founders for almost a year and I would not have been able to grow my community so quickly and effectively without the wisdom and support I have received from Laura and the other members of the community. Laura not only shares a structured, effective approach to community development but she is also kind, creative, and incredibly generous with her time and knowledge."
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Merritt Onsa
“Laura’s teaching inside Community Foundations is on the nose! She’s been doing this a long time and it’s clear that she knows what she’s talking about. I found the training to insightful, thorough, and meets me where I am in the beginner stages of hosting a community. She answered questions I didn’t know I had (what a relief to have a mentor/leader to turn to who can help me see what I would otherwise realize that I didn’t know). Highly recommend!!”
You Don't Have to Figure This Out Alone!
Hi, I'm Laura!YOUR COMMUNITY STRATEGIST & GUIDE
I truly believe in the power of community to uplift and transform lives. With a background in marketing, expertise in building communities, and a deep care for people, I love helping founders and entrepreneurs craft experiences that engage members, foster growth, and create lasting impact.
After years of building successful communities and helping others do the same, I've learned that thriving communities aren't built on luck—they're built on strategy.
I've packed everything I know into this course:
✦ Hard-won lessons from building my own communities
✦ Practical solutions that have worked for countless founders
✦ Clear steps that take you from idea to thriving community
Community Foundations isn't just another course - it's your complete roadmap to building a community that makes a real difference in people's lives.
Ready to Build Your
Dream Community?
Community Foundations gives you everything you need:
✦ 8 comprehensive workbooks that guide every decision
✦ Complete lesson materials and templates
✦ Real coaching call recordings to learn from Laura
✦ Lifetime access to all materials
Community Foundations was instrumental in the launching and growth of MindShifting Educators. We all have limited time and resources, and yet we see boundless opportunities. The course shines a light on what is truly necessary to establish and grow a movement so that we can focus on the activities that are most likely to bring positive results, and then how to use those results to adjust and weave to ultimate success.
Mitch Weisburgh
✺ Frequently asked questions ✺
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Your existing community can benefit enormously from these foundations. Many students use this course to revitalize their communities, identify gaps in their strategy, and implement systems that make growth easier. You'll gain fresh perspectives and proven frameworks to strengthen what's working and fix what isn't.
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While there are many resources about community building, Community Foundations provides a comprehensive, practical system developed from real-world experience. You're not just getting information—you're getting detailed workbooks, proven templates, and recorded coaching calls that show how to apply these concepts to your unique situation. This is the same framework I use with my private clients to build successful communities.
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Community Foundations goes far beyond just concepts. You'll be personally guided in bringing your unique vision out of your head and into reality. You'll walk away with a complete, customized roadmap to launch and grow your community.
No rushing through concepts. No feeling lost or behind. You'll have plenty of time to learn, apply the frameworks, and get your ideas off the ground with guidance every step of the way.
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If you have a vision for bringing people together and serving them through community, you're ready. This course meets you where you are and helps you build with confidence, whether you're just starting out or looking to grow. The step-by-step approach ensures you won't feel overwhelmed.
The self-paced format means you can work through the materials on your schedule. Each module builds on the last, so you can implement as you learn. The workbooks are designed to guide you efficiently through key decisions, saving you time by helping you avoid common pitfalls and focus on what matters most.
If you have specific questions, you can book a free call with me to discuss your goals. My goal is your long-term community success.
CLICK HERE to book a call to chat. -
You have options! Many students find the course materials and recorded coaching calls give them everything they need. But if you'd like extra support, you can either:
Join The Hive, our live community for community builders, where you'll get weekly calls, peer connections, and ongoing guidance
Book 1:1 coaching calls with me to dive deep into your specific challenges
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You'll have lifetime access to all course materials, including the 8 comprehensive workbooks, lesson content, and coaching call recordings. As you grow your community, you can revisit the materials to refine your approach and implement new strategies.
The self-paced format means you can work through the materials on your schedule. Each module builds on the last, so you can implement as you learn. The workbooks are designed to guide you efficiently through key decisions, saving you time by helping you avoid common pitfalls and focus on what matters most.
No more wondering if you’re making the right moves.
No more piecing together scattered advice. Just a proven system to build a community that takes off and keeps on growing.
Looking for ongoing support & live interaction?
While Community Foundations gives you the complete roadmap to build your community, some founders appreciate additional real-time support. The Hive, our live community for community builders, offers weekly calls, peer connection, and ongoing strategic guidance.
